How I Secured My First (few) Customers

Securing my first few customers (after the readings) was different from how I used to secure my customers. It's obvious that I get my potential ATV customers from Facebook Marketplace, but for every ATV I go to sell, I get about 200 to 250 potential customers, of those only about 20 are interested, 5 will come to see it, and 3 are willing to buy it, so getting one of the three customers to sign on the dotted line is very important. Starting with the 200–250 people that message me about each ATV, the best thing I did was promptly respond to them. The new tactics I tried out after the readings were keeping my sales pitches short. By doing this, I was able to focus more of my time on the people that seemed more interested. I did notice that on big-ticket items like ATVs, potential customers did not seem to like short answers when asking about the ATV, they seemed to like the long stories and history of the ATV as it gave them more of a piece of mind.

The best tactic I learned and saw results from was appealing to emotions and telling stories. After sorting through the customers that weren't interested, I asked the interested ones to come over to ride and inspect the ATV. While the customers were there, I did not pressure them into buying the ATV, instead, I focused on their kids and their wives and asking them if they were going to be enjoying the machine too. To the wives, I would ask if they were going to be riding or driving, 2 of the wives said that they were going to be driving them and they were so excited to finally have their own. The husbands, wanting to make their wives happy both ended up buying the ATVs. One man came with a kid and after I finished talking to the kid about the ATV, he was overjoyed and more excited than when he showed up. I don't know if the wives or the kids were the deciding factors in any of the purchases, but I can guarantee that their excitement helped influence the decision-maker. I also included some fun and funny stories about my family riding ATVs together when we were younger and shared some fun times we had, I told the customers that they too could have exciting memories. What really sold the father was when I said that the times I had with my dad riding ATVs were my favorite childhood memories and that I’ll remember them forever.

Fun stories and emotional memories of my childhood made the customers fondly remember their childhood and want to create the same experience for their kids. It instills the fear of missing out into the customers and it adds value to their lives and their kids' life. With these tactics, I had more customers want to buy and I have sold 2 ATVs and 1 UTV in the last week.